Art Direction
iPerceptions
The Definitive Guide to Customer Experience
In 2020 we updated our Definitive Guide to Customer Experience while also updating the iPercetions brand. Iperceptions, later purchased by Astute out of Columbus, Ohio and rebranded as Emplifi, was a software platform and services team that helped fortune 500 companies measure the customer experience. The guides relaunch was aimed at increasing lead generation and in addition to the guide itself, various online ads and video were designed as well.